After 2017 in Houston, which featured everything from the costliest hurricane to ever strike the United States to a rare December snow, we can hardly guess what the near year will bring. (Certainly, we can be relatively confident in heat and humidity). Whatever this way comes, be it snow, rain, or intense heat, we’d like you to know that Space City Weather will be here every step of the way.
And that is why I am so thrilled to announce today that our sponsor during last year’s hurricane season, Reliant, has stepped forward to support the site for all of 2018. The company, and its president Elizabeth Killinger, believe strongly in the value we bring to to the Houston community, and they wanted to support our efforts. That means two important things for readers of Space City Weather.
One, we will have no outside advertising on the site. None. No auto-play videos. No pop-ups. Just a clean interface. This should make for lightning fast load times. Perhaps most importantly, it means we do not have to generate clicks for the sake of clicks. We don’t need to clickbait you because the value of our site isn’t determined by traffic. So if there’s not much to say about a 95-degree day in August, we won’t waste your time (or ours) by saying much.
Two, neither Matt nor I has much of a background in business or marketing. We’re scientists. We’re meteorologists. We’re writers. We just want to inform, entertain, and help you make decisions about weather and your lives. To that extent, having Reliant sponsor the site for all of this year means we can focus on weather, and pay with bills, with a minimum of distraction.
Finally, let me just say that I’m personally pleased that Reliant is back. Their very name is part of the ethos of this site. We aspire to provide a source of reliable information about weather in the greater Houston area. They’re a reliable provider of electricity and home services to the same market. It’s a great match for the new year.